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Rosa pastel1/17/2023 That’s because the color keeps on selling product: “We’ve upholstered things in this emerald green that we’re excited about, but it sits there for months,” says Fabiana Faria of the boutique Coming Soon. Even now, just when it seemed like we had hit a peak and it was finally on the wane, there it appeared again in Fenty’s spring look book and on army jackets at Madewell. Colors always come in and out of fashion, and as our fashion editor-at-large, Amy Larocca, points out, often when Pantone declares Marsala Red or Radiant Orchid to be the next color to watch, we shrug knowingly, fully expecting to see that shade on shelves but not expecting it to invade our consciousness. By the time everyone started calling it Millennial Pink in the summer of 2016, the color had mutated and expanded to include a range of shades from beige with just a touch of blush to a peach-salmon hybrid. At first, in 2012, when this color really started showing up everywhere, it appeared as a toned-down version of its foil, Barbie Pink, a softer shade that looks as if all the blue notes have been taken out. Even if you haven’t heard of Millennial Pink, or didn’t know that it went by this name (it’s also known as Tumblr Pink and Scandi Pink), you’ve seen it.
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